Here’s what I retained from the article:  Social Networking is VERY BIG when it comes to communication and pleasing your customers, more than ever now.  SN has made it very easy and very fast to get feedback for anything you may need to change, as  a business/company, to continue pleasing you customers and gain more.

Now, instead of having an idea, running with it and hoping for the best with your demographic, customers can review and give feedback directly.  Companies actually have to change their communication, vision, organization due to how transparent social networking has made them.

Customers want to see how companies work and whether their values match their own and continue buying from them.  Social Networking has made that possible and more.  It’s like looking through a looking glass (no pun intended).  We can see a company and they can see us and what we want, how we want it and they change what they need to to meet our criteria.

Companies may have these ideas to sale to the public but if the public says no, or we prefer your product this way rather than how you started, well than companies need to swallow their pride and change otherwise they won’t get any revenue in any way and then they crash and burn.  Social Networking has made all this simple and speedy.

Companies should use social networking as a tool to better themselves, from their product to their employees.

 

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